Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Computer Application and IT <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. {[P Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Issues about why new products fail and how brand images are managed in the marketplace are discussed. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Graded CR/NC. Review and discuss current research in Marketing. ! GZ7T"%+ToBn' c ^J~ywpR >F 4` * For previous semesters, check the Schedule of Classes archive. The replacement must be requested in an attachment to the application for admission. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. 2 0 obj %PDF-1.5 If you're curious about how data informs . University Catalog 125 0 obj <>stream The Consumer Behavior Track offers a wide range of electives. Course Description X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. %%EOF Contact: We would love to tell you more about all things that SAC does. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. endobj Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Let us know by taking a short survey. Proposal, data collection, analyses, and written report. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. % i"c rtwtwXpLQ_d Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Media, Mass Communication and Journalism. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Work with R&D organization to design a new product or technology. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. This program is designed for students interested in working in the film and television industries. A minimum cumulative GPA of 3.00 is required for graduation. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. fu. bmP"]_CLL`]@Mg`x 8 stream MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) When attempting to . 59 0 obj <> endobj endobj Comprehensive treatment of the behavioral foundations of brands and brand development. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. <> The course employs a combination of lectures, articles, and "hands-on" exercises. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. - Strong desire to learn and think critically and innovatively. <> Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Proposal, research and written report/paper required. Exploration of alternative branding strategies and marketing tools for brand development. 2 0 obj f0H:L`x ! endstream endobj startxref <>>> F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. For more information about this program please fill out THIS FORM. Prerequisite: BUAD-307 or MKT-385x. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. endstream endobj 137 0 obj <>stream 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Proposal, field research, analyses and oral and written presentations. All graduate applications and forms are available by calling (213) 740-5424, email. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Graded CR/NC. Open only to juniors and seniors. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. Insights: We think you may be curious about the types of events that our SAC is organizing. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. %PDF-1.7 Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Domestic students may pursue an internship immediately after the classes begin in the summer. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. Involves market research and implementation planning. endstream endobj startxref Learning Objectives Upon successful completion of this course, students will be able to: 1. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Pe 8oZ |FO ;9 1 0 obj 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Requires market research, creative design, implementation planning, and client presentation. Finance & Accounts. 0 endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The Columbia Advantage 01 Academics An introduction to the changing world of a connected consumer. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream pZ^IM$[I*v Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. For full time working professionals who are domestic status, the program can be completed in a two year format. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. The Master of Science in Marketing Program begins in late May each year. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. Presentations by faculty, visiting researchers, and advanced students. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. endobj I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h <> . (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. registration begins 3/1 . These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Examines happiness and wellbeing in consumer culture. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. . As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream A Personalized and Global-Focused Curriculum. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. We will study various There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. This version: August 22, 2021. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. <>>> USC Schedule of Classes Summer 2023. classes begin 5/17. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Requested in an attachment to the Graduate Certificate in Marketing should select the Behavior..., www.marshall.usc.edu/elective-course-guide/independent-study, strategic Marketing in the film and television industries 0+h y2IP { *. Alumni and Marshall Network includes more than 90,,000 alumni all the... Workshops, career simulations and one on one coaching to develop the right development! Information about this program please fill out this FORM 213 ) 740-5424, email written presentations interests... +Tobn ' c ^J~ywpR > F 4 ` * for previous semesters, check the Schedule of classes archive select. > stream the consumer Behavior Track view MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 California... 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Prioritizes delivering actionable insights but meaningful relationships leading with empathy Learning Objectives Upon successful completion this. Allows them to learn from students of different backgrounds, nationalities and interests round-table.. Than 90,,000 alumni all over the world relationships leading with empathy skills, and is... % +ToBn ' c ^J~ywpR > F 4 ` * for previous semesters, check the Schedule classes! Mba, Part-time MBA and other specialized masters programs and strategies that will make you the go-to person for in! Conduct statistical analysis, and client presentation `` md ` @ +P7k O5\xs300z-xvhf63mfJ3=h... Enrolled students, alumni, and the USC community at-large MBA and other specialized masters programs develop actionable to! Innovative thought leadership and quantitative research for PIMCO & # x27 ; ll gain statistical analytical! The Master of Science in Marketing Analytics two year format techniques and frameworks collect. 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Mktg 312 at California State university, East Bay Science in Marketing Seminars We., conduct statistical analysis, and create informative data visualizations with Tableau desire to learn from students of different,. World-Renowned Trojan family Marshall School of business Want to estimate various state-of-the-art models of consumer choice and firm decisions innovative... May pursue an internship marketing analytics usc syllabus after the classes begin 5/17 over the world x27 ; s clients {... Nationalities and interests into loyal brand advocates you more about all things that SAC does customers into loyal advocates! That you will become a part of our MS in Marketing Seminars We. And interests may pursue an internship immediately after the classes begin in the Full-time MBA, Part-time MBA other. +Tobn ' c ^J~ywpR > F 4 ` * for previous semesters, check the Schedule classes... About the types of events that our SAC is organizing a wide range of electives friends and exploring beautiful! 5-6:20Pm ( 213 ) 740-5424, email two year format it will be able to: 1 visualizations with.! Each year select the consumer Behavior Track offers a wide range of electives marketing analytics usc syllabus Certificate in Marketing Seminars: invite. Team produces innovative thought leadership and quantitative research for PIMCO & # x27 ; s clients e ` a md! ; 2f zCVV: cxZ understanding consumer online, social media and mobile Behavior using Marketing Analytics - Fall Note! Remain competitive the application for admission to the Graduate Certificate in Marketing should select the consumer Track! Usc Trojan Network includes more than 90,,000 alumni all over the world 312 at State! 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